Make A Choice


The Pennsylvania Department of Health and the Health Promotion Council have aligned to inspire Pennsylvanians to fight diabetes and obesity with a dynamic, statewide marketing campaign to promote healthy living, physical activity and weight management to individuals across the Commonwealth  called "Make A Choice." The Make A Choice campaign is designed to encourage Pennsylvanians to take a stand for their health,  and to make the immediate choice to live a healthier lifestyle.  Make A Choice provides current and relevant information about how to enroll in educational programs that specifically address constituents’ health issues and offer helpful tips and tools that will support them through their wellness journeys using the web portal at the heart of the initiative, The website provides relevant information and programs to prevent and manage prediabetes and type 2 diabetes, which are too often diagnosed when individuals do not manage their weight or participate in physical activity; and also:

  • Provides guidance for those living with type 1 diabetes
  • Offers encouraging words from fitness and transformation motivator Shaun T and testimonials from “healthy champions” living with the disease and who are making a choice every day to live a healthier lifestyle
  • Gives information about statewide Diabetes Prevention Programs that offer lifestyle coaches in group settings to help individuals lose weight through healthy eating and physical activity in local communities
  • Provides information for those living with type 2 diabetes about locally-run Diabetes Self-Management Education programs which teach individuals the skills to modify their behavior and self-manage the disease

The campaign launched in early August 2017 and will conclude in tandem with National Diabetes Awareness Month in November 2017. 

Please join us as we encourage Pennsylvanians to "Eat Healthy. Be Active. Live."  


Through a dynamic, statewide marketing campaign, the following objectives will be achieved:

  • Increase participation in Diabetes Self-Management Education (DSME) and Diabetes Prevention (DPP) programs by Pennsylvanians with type 2 diabetes and prediabetes
  • Increase awareness of juvenile type 1 diabetes through supplemental website content and messaging
  • Inspire and motivate healthy living, physical activity and weight management to Pennsylvanians
  • Support the CDC and Ad Council prediabetes awareness campaign at a state level


In an effort to maximize exposure for the overall message of Make A Choice, the campaign will culminate with healthy-living events in Pittsburgh and Philadelphia with fitness and transformation motivator Shaun T during National Diabetes Awareness Month in November.  Additionally, HPC and the PA Department of Health also will convene a stakeholder summit in Harrisburg for health partners across the state. 


Thursday, November 2, 2017  | 5:00pm – 8:00pm
David Lawrence Convention Center
Attendance: 1,000 – 2,000 attendees



Saturday, November 4, 2017  | 11:00am – 2:00pm
Pennsylvania Convention Center
Attendance: 1,000 – 2,000 attendees


HARRISBURG (Private Event)

Friday, November 3, 2017  | 10:00am – 2:00pm


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Related Content

PA CCI is a statewide project whose goal is to improve capacity building and infrastructure to support those with or at risk for diabetes and its related chronic diseases and risk factors. PA CCI is working across the state to bring partners together to address some of the key issues that create barriers to access and utilization of evidence-based chronic disease self-management, Diabetes Prevention (DPP) and Diabetes Self-Management Education (DSME) programs. These challenges include issues related to patients, primary care providers, health care communication technology and delivery systems, and health insurers/payers and this initiative uses partners across these various healthcare sectors to address these barriers.